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	<title>Sometrics Blog</title>
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	<link>http://blog.sometrics.com</link>
	<description>Social Advertising and Measurement</description>
	<pubDate>Wed, 10 Mar 2010 17:34:06 +0000</pubDate>
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		<title>Sometrics Launches GameCoins.com</title>
		<link>http://blog.sometrics.com/2010/03/sometrics-launches-gamecoinscom/</link>
		<comments>http://blog.sometrics.com/2010/03/sometrics-launches-gamecoinscom/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 17:33:31 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<category><![CDATA[Game Coins]]></category>

		<category><![CDATA[GameCoins.com]]></category>

		<category><![CDATA[sometrics]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=319</guid>
		<description><![CDATA[ 
As reported by Virtual Goods News, yesterday Sometrics CEO Ian Swanson delivered the big news: the company has launched GameCoins.com, a site dedicated to connecting online game players to a community of gamers and a virtual goods marketplace for all their favorite games. GameCoins.com is a place members can meet gaming friends, participate in [...]]]></description>
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		<title>Sometrics CEO to speak at Montgomery Technology Conference</title>
		<link>http://blog.sometrics.com/2010/03/sometrics-ceo-to-speak-at-montgomery-technology-conference/</link>
		<comments>http://blog.sometrics.com/2010/03/sometrics-ceo-to-speak-at-montgomery-technology-conference/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 20:11:41 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=316</guid>
		<description><![CDATA[
   
Sometrics CEO Ian Swanson will be attending and speaking at this week’s Montgomery Technology Conference in Santa Monica, CA. This conference, held March 9-10, 2010, includes a highly selective invitation-only audience of over 850 senior-level private equity, venture capital and public institutional investors and corporate industry executives. Ian will be speaking Tuesday, [...]]]></description>
		<wfw:commentRss>http://blog.sometrics.com/2010/03/sometrics-ceo-to-speak-at-montgomery-technology-conference/feed/</wfw:commentRss>
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		<item>
		<title>Sometrics to attend GDC San Francisco</title>
		<link>http://blog.sometrics.com/2010/03/sometrics-to-attend-gdc-san-francisco/</link>
		<comments>http://blog.sometrics.com/2010/03/sometrics-to-attend-gdc-san-francisco/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 18:05:30 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[GDC]]></category>

		<category><![CDATA[GDC San Francisco]]></category>

		<category><![CDATA[sometrics]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=312</guid>
		<description><![CDATA[   

Sometrics will be present at next week’s Game Developers Conference (GDC) at the Moscone Center in San Francisco, CA. The conference, March 9-13, 2010, is the world’s largest professionals-only game industry event. It attracts over 17,000 attendees and is the essential forum for learning, inspiration, and networking. If you are attending or [...]]]></description>
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		<item>
		<title>Sometrics Finds Success in Booming Virtual Economy</title>
		<link>http://blog.sometrics.com/2010/03/sometrics-finds-success-in-booming-virtual-economy/</link>
		<comments>http://blog.sometrics.com/2010/03/sometrics-finds-success-in-booming-virtual-economy/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 19:46:43 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<category><![CDATA[eCPM]]></category>

		<category><![CDATA[sometrics]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=309</guid>
		<description><![CDATA[    
As reported by Virtual Goods News, Sometrics has issued over 1 trillion virtual currency credits, connected to more than 100 million game users, and generated eCPMs as high as $700-$900 for our partners all during the past year! We have expanded our offers to include a branded video ad and Shop [...]]]></description>
		<wfw:commentRss>http://blog.sometrics.com/2010/03/sometrics-finds-success-in-booming-virtual-economy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Real Brand Opportunities In A Virtual Economy</title>
		<link>http://blog.sometrics.com/2010/02/real-brand-opportunities-in-a-virtual-economy/</link>
		<comments>http://blog.sometrics.com/2010/02/real-brand-opportunities-in-a-virtual-economy/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 17:19:09 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=307</guid>
		<description><![CDATA[   
Jennifer Bartlett of Sometrics wrote a great article about the opportunities for brands in online gaming. This article provides the information a brand needs to take full advantage of this large audience of engaged gamers, including real statistics. Jennifer also explains what brands should consider when choosing publishers to partner with. Check [...]]]></description>
		<wfw:commentRss>http://blog.sometrics.com/2010/02/real-brand-opportunities-in-a-virtual-economy/feed/</wfw:commentRss>
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		<title>Sometrics at Engage! Expo in New York City</title>
		<link>http://blog.sometrics.com/2010/02/sometrics-at-engage-expo-in-new-york-city/</link>
		<comments>http://blog.sometrics.com/2010/02/sometrics-at-engage-expo-in-new-york-city/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 19:22:11 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Conferences]]></category>

		<category><![CDATA[engage expo]]></category>

		<category><![CDATA[sometrics]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=302</guid>
		<description><![CDATA[  

Sometrics will be attending the Engage! Expo in New York City next week. This conference, February 16th- 17th, is the definitive event on youth entertainment technology, covering the necessary information to deeply connect with and generate revenue from youth and their parents. This conference covers social games, virtual goods, virtual worlds, branded apps, [...]]]></description>
		<wfw:commentRss>http://blog.sometrics.com/2010/02/sometrics-at-engage-expo-in-new-york-city/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sometrics at Casual Connect Europe in Hamburg</title>
		<link>http://blog.sometrics.com/2010/02/sometrics-at-casual-connect-europe-in-hamburg/</link>
		<comments>http://blog.sometrics.com/2010/02/sometrics-at-casual-connect-europe-in-hamburg/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:03:16 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Casual Connect Europe]]></category>

		<category><![CDATA[sometrics]]></category>

		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=299</guid>
		<description><![CDATA[   

Sometrics is proud to announce our sponsorship and attendance at Casual Connect Europe in Hamburg next week! This conference brings together over 3,500 casual games industry professionals for a week of networking and learning. Sometrics will be present at a booth in Hall F and available for meetings. Be sure to stop [...]]]></description>
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		<item>
		<title>Sometrics Cheers the LA Clippers to a Victory</title>
		<link>http://blog.sometrics.com/2010/01/sometrics-cheers-the-la-clippers-to-a-victory/</link>
		<comments>http://blog.sometrics.com/2010/01/sometrics-cheers-the-la-clippers-to-a-victory/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 20:00:57 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[sometrics]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=294</guid>
		<description><![CDATA[
  
Sometrics enjoyed a night of watching the Los Angeles Clippers take on the Chicago Bulls last week.  We invited some of our great clients to join us at the Staples Center and went home with a victory for the Clippers 104-97! This included members of Playdom, Allopass, Cie Studios, Gamepot, inComm, King.com, [...]]]></description>
		<wfw:commentRss>http://blog.sometrics.com/2010/01/sometrics-cheers-the-la-clippers-to-a-victory/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Battle For Brands: How To Attract Them To Your Game</title>
		<link>http://blog.sometrics.com/2010/01/the-battle-for-brands-how-to-attract-them-to-your-game/</link>
		<comments>http://blog.sometrics.com/2010/01/the-battle-for-brands-how-to-attract-them-to-your-game/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 22:10:00 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<category><![CDATA[Advertisers]]></category>

		<category><![CDATA[publishers]]></category>

		<category><![CDATA[sometrics]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=292</guid>
		<description><![CDATA[Jennifer Bartlett, a business development manager here at Sometrics, wrote an outstanding article on how publishers can stand out and attract brands to their games. She offered a great insight providing specific tips on what information to gather and the best way to use it.  The article also delivers useful statistics on how to [...]]]></description>
		<wfw:commentRss>http://blog.sometrics.com/2010/01/the-battle-for-brands-how-to-attract-them-to-your-game/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Exciting New Sometrics Partnerships</title>
		<link>http://blog.sometrics.com/2010/01/exciting-new-sometrics-partnerships/</link>
		<comments>http://blog.sometrics.com/2010/01/exciting-new-sometrics-partnerships/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 22:53:58 +0000</pubDate>
		<dc:creator>Sheryline</dc:creator>
		
		<category><![CDATA[All]]></category>

		<guid isPermaLink="false">http://blog.sometrics.com/?p=289</guid>
		<description><![CDATA[
We are proud to announce our most recent partnerships with Aeria Games, Challenge Games, and IMVU!  Each of these companies bring a multitude of stand out qualities to Sometrics.  Aeria Games has over 8 million members and a vast portfolio of MMO games.   Challenge games delivers innovative gaming for hardcore and [...]]]></description>
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