Blog

Sometrics will be present at next week’s Game Developers Conference (GDC) at the Moscone Center in San Francisco, CA. The conference, March 9-13, 2010, is the world’s largest professionals-only game industry event. It attracts over 17,000 attendees and is the essential forum for learning, inspiration, and networking. If you are attending or in the area and would like to meet with Sometrics please feel free to contact Mickey Maher at mickey-at-sometrics-dot-com or Steve Schepke at SSchepke-at-sometrics-dot-com.

Sometrics will be attending the Engage! Expo in New York City next week. This conference, February 16^th- 17^th, is the definitive event on youth entertainment technology, covering the necessary information to deeply connect with and generate revenue from youth and their parents. This conference covers social games, virtual goods, virtual worlds, branded apps, and online/offline toys. Please contact Steve Schepke at sschepke(at)Sometrics(dot)com to schedule a meeting!

Sometrics is proud to announce our sponsorship and attendance at Casual Connect Europe in Hamburg next week! This conference brings together over 3,500 casual games industry professionals for a week of networking and learning. Sometrics will be present at a booth in Hall F and available for meetings. Be sure to stop by or schedule a meeting: Sometrics(at)casualconnect(dot)org

Hope to see you there!

Sometrics enjoyed a night of watching the Los Angeles Clippers take on the Chicago Bulls last week. We invited some of our great clients to join us at the Staples Center and went home with a victory for the Clippers 104-97! This included members of Playdom, Allopass, Cie Studios, Gamepot, inComm, King.com, Gravity, EA, and K2. Click here to see pictures from the night.

Sometrics is proud to be a sponsor at the NY Games Conference tomorrow, September 30th, in… you guessed it, New York. Ian Swanson, CEO of Sometrics, will also be a part of an exciting panel: Monetization 2.0 - In-Game Ads and Opportunities for Madison Avenue to Leverage the Gaming Experience.

Please stop by and say hello or contact us for a meeting. Hope to see you there!

Sometrics will have a presence during next week’s Engage! Expo in San Jose - both exhibiting and speaking. Check out our CEO, Ian, on the panel “Leveraging Virtual Worlds to Engage and Monetize” and stop by our booth to say hello. If you don’t have tickets, contact us for a special discount code. Hope to see you there!

Wow, it is late (3am) and still so much work do to monetizing social apps, MMOs, and casual games.

In about 6 hours I’ll be giving a presentation at the Engage Expo in NY. My topic is the following:

Understanding Your Audience and Optimizing Revenue Streams

A key to increasing revenue potential is by understanding your audience and figuring out what payment and alternative payment methods fit to each unique experience. This session will help you uncover insights, like defining which goods or incentives to use, knowing where to place the call-to-action, understanding users in order to best direct payment and alternative payment methods, and how to optimize and continually test placements and payment providers against detailed user demographics - to know how and where offers are most effective and productive.

If you have any questions… shoot me an email at ian-at-sometrics-dot-com.

For those of you who wanted to attend Engage! Expo to listen to industry experts converse on engagement and virtual goods strategies, now is your opportunity as our guests. Sometrics has a few guest passes we are happy to extend to our friends - keep in mind this event is in NYC and goes from March 10-11th. If you are interested, please contact me at jennifer (at) sometrics (dot) com for information on attending!

Next week Sometrics will be heading to NYC for Engage! Expo, happening on March 10-11th. Anyone attending or in the area please feel free to reach out, as we would love to make some time to meet up. During the Virtual Goods and Gifts track on the first day of the event, our CEO Ian will be giving a lecture on the topic “Understanding Your Audience and Optimizing Revenue Streams”. I will also be making an appearance on a panel the second day about “Payment Systems that Power Social Monetization”. Both of these and the entire schedule can be found here.

For those who might want to attend but haven’t bothered getting a ticket, we have a discount code to help you save some $$. Register at www.engageexpo.com and use the code speakervip.

November 3-6th

Divided into two days expo, two days conference, ad:tech New York was a week of sessions, swag and networking around digital marketing. Oh, and walking, lots of walking.

Overwhelming in attendance were affiliate marketers and ad networks, but a welcome highlight of many panels and conversations surrounded social media and measurement.  Coming at a time when concern is heightened on campaign performance and ad dollars are shifted or cut back, measurement and ROI are a necessary piece of the advertising pie.

The ability to stand out in the crowded ad network landscape was another hot topic. According to advertising execs, networks with features such as accurate targeting, ability to control content and transparency of publishers were big influencers come decision time.

What it comes down to is brand ad dollars are limited, especially in this state of our economy, so growing those dollars by finding the right companies to work with to help execute campaigns effectively is critical.