Sometrics CEO to Speak at Digital Hollywood
Posted Tuesday, May 4th, 2010 by Sheryline
This Thursday, May 6th, Sometrics CEO Ian Swanson will be speaking at Digital Hollywood Spring at the Loews Santa Monica Beach Hotel in Santa Monica. This event is the premier entertainment and technology conference in the country. Below are the details of the panel Ian will be speaking on. Come check it out!
11:05 AM - 12:20 PM: Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting
As advertising continues to embrace broadband in all its manifestations, via the PC, mobile, games and TV, having a complete understanding of its reach and impact is only beginning to charted and broken down. Broadband advertising in all its forms, text, video and display are taking forms that only the interactive technologies can provide. Whether it’s search or a form of hypertargeting, we are only at the early stages of fully appreciating the impact and return on investment. In this session, the analytics of advertising in the emerging and more cutting edge platforms of social media, search and broadband video will be explored.
