Jennifer Bartlett of Sometrics wrote a great article about the opportunities for brands in online gaming. This article provides the information a brand needs to take full advantage of this large audience of engaged gamers, including real statistics. Jennifer also explains what brands should consider when choosing publishers to partner with. Check out the article on MediaPost.
Sometrics will be attending the Engage! Expo in New York City next week. This conference, February 16th- 17th, is the definitive event on youth entertainment technology, covering the necessary information to deeply connect with and generate revenue from youth and their parents. This conference covers social games, virtual goods, virtual worlds, branded apps, and online/offline toys. Please contact Steve Schepke at sschepke(at)Sometrics(dot)com to schedule a meeting!
Sometrics is proud to announce our sponsorship and attendance at Casual Connect Europe in Hamburg next week! This conference brings together over 3,500 casual games industry professionals for a week of networking and learning. Sometrics will be present at a booth in Hall F and available for meetings. Be sure to stop by or schedule a meeting: Sometrics(at)casualconnect(dot)org
Hope to see you there!
