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(source: http://venturebeat.com)

Today’s news of Playspan’s acquisition of SpareChange should not come as a huge surprise to anyone who is paying attention to the microtransaction business within social and casual gaming. The deal just makes sense. Both companies should see significant synergistic benefits from this merger. SpareChange will use the Playspan brand and resources to build on their already huge presence within the Facebook, Bebo and Myspace platforms. On the other hand, with this acquisition, Playspan gets to tap into the “social” gaming market which is a natural fit. It will be very interesting to see if Playspan can ride their recent momentum into bigger deals, such as handling the micropayment backend for Facebook or Myspace, or will we see a major competitor emerge in this space. This will definitely be something to keep on eye on throughout the remainder of 2009.