Engage Expo Presentation
Posted Monday, March 9th, 2009 by IanWow, it is late (3am) and still so much work do to monetizing social apps, MMOs, and casual games.
In about 6 hours I’ll be giving a presentation at the Engage Expo in NY. My topic is the following:
Understanding Your Audience and Optimizing Revenue Streams
A key to increasing revenue potential is by understanding your audience and figuring out what payment and alternative payment methods fit to each unique experience. This session will help you uncover insights, like defining which goods or incentives to use, knowing where to place the call-to-action, understanding users in order to best direct payment and alternative payment methods, and how to optimize and continually test placements and payment providers against detailed user demographics - to know how and where offers are most effective and productive.
If you have any questions… shoot me an email at ian-at-sometrics-dot-com.
