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I wrote last week that virtual currency will be the revenue model of the future within social gaming. Well, Sachin Rekhi of Imeem brings up a great point in his blog. He asserts that virtual currency can be just as effective in non-gaming sites as in the social gaming world. Sachin mentions five very interesting examples of this; myYearbook, heysan!, Scrapblog, Dogster and Mahalo. I agree with Sachin that all five of these sites do a tremendous job leveraging their virtual economies.

How about eCommerce sites? They can also benefit greatly from leveraging virtual currency. There are many examples of software companies giving away their product in exchange for “virtual points” consumers have earned by filling out advertising offers. With the current state of the world economy, we all know how hard it is to convince consumers to spend real money on any product. The situation we are is an opportunity for many eCommerce sites to incorporate a virtual economy. Giving away a product for “virtual points” that can be earned is an ideal way to boost sales since consumers don’t have to spend any real money in these tough economic times.

Whether you are a social game, MMO, non-gaming or eCommerce site, Sometrics can help you incorporate a virtual economy.