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(Source:http://fortumo.com/)

Sometrics, like Fortumo, realizes there is a huge opportunity to gain microtransaction market share in Eastern Europe, along with other less saturated geographical regions. In this Virtual Goods News post, Fortumo reps say they are looking to expand their SMS-based payment system into many of these countries that have emerging virtual goods markets. This proves to be very difficult for most payment platforms. Fraud is rampant in Eastern Europe and Asia, so companies have found it very difficult to profit in these markets. Thus, Paypal, credit cards and most other microtransaction payment methods are not viable options in these markets. We believe alternative payment methods are the solution.

Fortumo isn’t the only company that sees great value here. We are currently expanding the presence of our alternative payment platform in these markets. However, Sometrics is going about it in a slightly different way. Our payment platform is a CPA offer-based system, rather than the SMS-based system Fortumo provides. Also, we are not necessarily looking to work with developers based in these countries, we are looking to monetize the users in these countries no matter where your game is based. Many of our social gaming partners have told us the best way we can help them gain a lift in revenue is by adding as many offers from these untapped geographical regions as we possibly can. The CPA offer market in these areas is very fragmented, thus we are trying to consolidate as many offers as we possibly can into one platform. By doing this, we help game developers monetize a high majority of their traffic, not just the North America or UK-based users.

Making money is the social gaming space is difficult business. Game developers should take advantage of companies, like Fortumo and Sometrics, which help them monetize these untapped markets.