Blog

November 3-6th

Divided into two days expo, two days conference, ad:tech New York was a week of sessions, swag and networking around digital marketing. Oh, and walking, lots of walking.

Overwhelming in attendance were affiliate marketers and ad networks, but a welcome highlight of many panels and conversations surrounded social media and measurement.  Coming at a time when concern is heightened on campaign performance and ad dollars are shifted or cut back, measurement and ROI are a necessary piece of the advertising pie.

The ability to stand out in the crowded ad network landscape was another hot topic. According to advertising execs, networks with features such as accurate targeting, ability to control content and transparency of publishers were big influencers come decision time.

What it comes down to is brand ad dollars are limited, especially in this state of our economy, so growing those dollars by finding the right companies to work with to help execute campaigns effectively is critical.