Blog

Sometrics will be attending the Engage! Expo in New York City next week. This conference, February 16^th- 17^th, is the definitive event on youth entertainment technology, covering the necessary information to deeply connect with and generate revenue from youth and their parents. This conference covers social games, virtual goods, virtual worlds, branded apps, and online/offline toys. Please contact Steve Schepke at sschepke(at)Sometrics(dot)com to schedule a meeting!

Sometrics is proud to announce our sponsorship and attendance at Casual Connect Europe in Hamburg next week! This conference brings together over 3,500 casual games industry professionals for a week of networking and learning. Sometrics will be present at a booth in Hall F and available for meetings. Be sure to stop by or schedule a meeting: Sometrics(at)casualconnect(dot)org

Hope to see you there!

Sometrics enjoyed a night of watching the Los Angeles Clippers take on the Chicago Bulls last week. We invited some of our great clients to join us at the Staples Center and went home with a victory for the Clippers 104-97! This included members of Playdom, Allopass, Cie Studios, Gamepot, inComm, King.com, Gravity, EA, and K2. Click here to see pictures from the night.

Jennifer Bartlett, a business development manager here at Sometrics, wrote an outstanding article on how publishers can stand out and attract brands to their games. She offered a great insight providing specific tips on what information to gather and the best way to use it. The article also delivers useful statistics on how to maximize success with advertisers. Be sure to check out this article in Virtual Goods News.

We are proud to announce our most recent partnerships with Aeria Games, Challenge Games, and IMVU! Each of these companies bring a multitude of stand out qualities to Sometrics. Aeria Games has over 8 million members and a vast portfolio of MMO games. Challenge games delivers innovative gaming for hardcore and casual gamers alike. IMVU offers an engaging 3D virtual world with over 40 million registered users.  We are excited for our future success with these great companies!

(Source: http://blogs.eastwick.com)

As reported by Virtual Goods News, Sometrics has added ‘Shop & Earn’, a new way for consumers to earn virtual currency for their favorite online games. This new shopping feed, live with many of our partners, provides gamers an easy and secure way to acquire virtual currency for purchases they make anyway from online retailers. The feed includes hundreds of trusted retailers and allows players to revisit the same merchants as many times as they like.

As reported on Virtual Goods News, Sometrics partner ijji.com has seen amazing growth in new registered users. With a healthy 40% increase over the same time last year, this brings their total to over 9 million. We of course are proud to call them a partner with the recent integration of the Sometrics payment manager, allowing ijji.com to manage, measure and optimize all of their offer network partners in one place. Looking forward to growing with them in the future, great job!

Sometrics is proud to be a sponsor at the NY Games Conference tomorrow, September 30th, in… you guessed it, New York. Ian Swanson, CEO of Sometrics, will also be a part of an exciting panel: Monetization 2.0 - In-Game Ads and Opportunities for Madison Avenue to Leverage the Gaming Experience.

Please stop by and say hello or contact us for a meeting. Hope to see you there!

Sometrics will have a presence during next week’s Engage! Expo in San Jose - both exhibiting and speaking. Check out our CEO, Ian, on the panel “Leveraging Virtual Worlds to Engage and Monetize” and stop by our booth to say hello. If you don’t have tickets, contact us for a special discount code. Hope to see you there!

(source: http://venturebeat.com)

Lisa Rutheford of Twofish wrote a very insightful piece today on the battle for a universal currency. I couldn’t agree more with her take on the space. This battle will begin much sooner than people think and will most likely involve the players Lisa mentioned(Facebook, Apple, Google, Paypal), plus a few more, I would guess. I am very excited to see the beginning and end of this war. This real excitement begins with the company that finishes on top of this multi-billion dollar goldmine.