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Sometrics is thrilled to announce our new partnership with IGG, Inc, one of the most famous and successful online gaming platforms worldwide. IGG, “I Got Games,” is a digital interactive entertainment company focused on MMORPGs with free-to-play games including Lords Online, Tales of Pirates, Angels Online, GodsWar Online, and Myth War II Online, among others. We are excited for our future success with this great company!

As reported by Virtual Goods News, yesterday Sometrics CEO Ian Swanson delivered the big news: the company has launched GameCoins.com, a site dedicated to connecting online game players to a community of gamers and a virtual goods marketplace for all their favorite games. GameCoins.com is a place members can meet gaming friends, participate in forums and blogs, discuss news, and share tips about their favorite games and virtual words, like War Rock, Sorority Life, IMVU and many more. Game publishers will also benefit from the new site by expanding their reach to more gamers through this online community of predisposed gaming enthusiasts. To learn more about GameCoins.com, contact Jennifer Bartlett or Mickey Maher at demo@sometrics.com.

Sometrics CEO Ian Swanson will be attending and speaking at this week’s Montgomery Technology Conference in Santa Monica, CA. This conference, held March 9-10, 2010, includes a highly selective invitation-only audience of over 850 senior-level private equity, venture capital and public institutional investors and corporate industry executives. Ian will be speaking Tuesday, March 9^th, at 5:45 in the Oceans Room. Check it out to hear a big announcement about Sometrics exciting future!

Sometrics will be present at next week’s Game Developers Conference (GDC) at the Moscone Center in San Francisco, CA. The conference, March 9-13, 2010, is the world’s largest professionals-only game industry event. It attracts over 17,000 attendees and is the essential forum for learning, inspiration, and networking. If you are attending or in the area and would like to meet with Sometrics please feel free to contact Mickey Maher at mickey-at-sometrics-dot-com or Steve Schepke at SSchepke-at-sometrics-dot-com.

Source: Wikimedia.org

As reported by Virtual Goods News, Sometrics has issued over 1 trillion virtual currency credits, connected to more than 100 million game users, and generated eCPMs as high as $700-$900 for our partners all during the past year! We have expanded our offers to include a branded video ad and Shop & Earn wall, allowing us to distribute a diverse inventory of over 7500 ad offers throughout 228 countries. Look out for a big announcement from Sometrics next week at the Montgomery Technology Conference!

Jennifer Bartlett of Sometrics wrote a great article about the opportunities for brands in online gaming. This article provides the information a brand needs to take full advantage of this large audience of engaged gamers, including real statistics. Jennifer also explains what brands should consider when choosing publishers to partner with. Check out the article on MediaPost. 

Sometrics will be attending the Engage! Expo in New York City next week. This conference, February 16^th- 17^th, is the definitive event on youth entertainment technology, covering the necessary information to deeply connect with and generate revenue from youth and their parents. This conference covers social games, virtual goods, virtual worlds, branded apps, and online/offline toys. Please contact Steve Schepke at sschepke(at)Sometrics(dot)com to schedule a meeting!

Sometrics is proud to announce our sponsorship and attendance at Casual Connect Europe in Hamburg next week! This conference brings together over 3,500 casual games industry professionals for a week of networking and learning. Sometrics will be present at a booth in Hall F and available for meetings. Be sure to stop by or schedule a meeting: Sometrics(at)casualconnect(dot)org

Hope to see you there!

Sometrics enjoyed a night of watching the Los Angeles Clippers take on the Chicago Bulls last week. We invited some of our great clients to join us at the Staples Center and went home with a victory for the Clippers 104-97! This included members of Playdom, Allopass, Cie Studios, Gamepot, inComm, King.com, Gravity, EA, and K2. Click here to see pictures from the night.

Jennifer Bartlett, a business development manager here at Sometrics, wrote an outstanding article on how publishers can stand out and attract brands to their games. She offered a great insight providing specific tips on what information to gather and the best way to use it. The article also delivers useful statistics on how to maximize success with advertisers. Be sure to check out this article in Virtual Goods News.